The Bradford Exchange
The Bradford Exchange is a producer and marketer of collectible goods, jewelry, sports memorabilia, and apparel. Founded in 1973 by J. Roderick MacArthur, the company originally focused on the direct mail sale of collector plates. Over the years, it has expanded its product line to include a wide range of collectibles such as figurines, coins, dolls, and music boxes. The Bradford Exchange is known for its exclusive, limited-edition items, often licensed from well-known brands and artists. Operating on a global scale, it markets its products through various channels, including mail order, online sales, and affiliate marketing. The company has built a reputation for offering unique collectibles and gifts that appeal to a wide range of interests and tastes.
