Rakuten
Rakuten, Inc. is a Japanese electronic commerce and online retailing company founded in 1997 by Hiroshi Mikitani. Initially launched as an online marketplace called Rakuten Ichiba, the company has since diversified its business operations to include financial services, digital content, communications, and FinTech. Rakuten operates globally, providing a wide range of services such as e-commerce, online banking, credit card services, eBooks and eReading products, and mobile network services. The company is headquartered in Tokyo, Japan, and is known for its rewards program, Rakuten Super Points, which offers customers incentives to shop within its ecosystem.
