Pura Vida
Pura Vida is a lifestyle brand known for its handcrafted bracelets and accessories that embody the laid-back, vibrant spirit of coastal living. Founded in 2010 by Griffin Thall and Paul Goodman, the company began when the two friends discovered the colorful string bracelets during a college graduation trip to Costa Rica. Recognizing an opportunity, they partnered with local artisans to create unique, handwoven bracelets, which quickly gained popularity for their simplicity and style. Pura Vida's products not only promote artisanal craftsmanship but also support sustainable and ethical production practices. Additionally, the company is committed to giving back, with a portion of its profits going to various charities worldwide.
