POWERUP Toys
POWERUP Toys is a company that specializes in designing innovative toys that meld the timeless allure of paper airplanes with cutting-edge technology, transforming them into smart, electric-powered aircraft. Founded by Shai Goitein, the company embarked on its mission to enhance the traditional experience of paper airplane creation with technology, enabling users to control their paper airplanes via smartphone apps. POWERUP Toys' range of products appeals to both children and adults, encouraging hands-on building, creativity, and learning in aerodynamics and flight. Over the years, through successful Kickstarter campaigns, the company has launched various iterations of its powered paper airplanes, improving flight capabilities, control, and durability, thereby modernizing a classic pastime with technology.