New Balance
New Balance Athletics, Inc., commonly known as New Balance, is an American multinational corporation specializing in the production of athletic footwear and apparel. Founded in 1906 by William J. Riley as the New Balance Arch Support Company in Boston, Massachusetts, the company initially focused on producing arch supports and other accessories designed to improve shoe fit. Its dedication to enhancing shoe fit for athletes led to the company manufacturing its first running shoe in 1938. New Balance is renowned for its commitment to domestic manufacturing, notably in the United States and the United Kingdom, and it distinguishes itself by offering a wide range of shoe sizes and widths. The company emphasizes product quality and technological innovations in footwear, catering to the needs of professional athletes and general consumers seeking comfort, fit, and performance in their athletic gear.
