MVMT
Yes. MVMT (pronounced "movement") is an American watch and accessories brand founded in 2013 by Jake Kassan and Kramer LaPlante. The company emerged from a crowdfunding campaign on Indiegogo, aiming to offer stylish, high-quality watches at an affordable price by circumventing traditional retail markup. MVMT has since expanded its product line to include sunglasses and other accessories, maintaining its direct-to-consumer model to keep prices accessible. The brand targets a young, style-conscious demographic seeking premium fashion items without the luxury price tag. MVMT was acquired by the Movado Group in 2018, further establishing its presence in the global watch industry.
