L.O.L. Surprise
L.O.L. Surprise is a brand under the MGA Entertainment company, known for its range of collectible dolls and toys. Launched in 2016, L.O.L. Surprise introduced the element of surprise to the toy industry by offering toys in blind packaging, where the contents remain a mystery until unwrapped. The brand has expanded to include various product lines such as dolls, playsets, and accessories, and has developed a loyal consumer base. L.O.L. Surprise has also ventured into entertainment with animated content and digital media, enhancing its footprint in the children's toy market.
