K-Swiss
K-Swiss is an American footwear company known for its sports and lifestyle shoes. Founded in 1966 by Swiss brothers Art and Ernie Brunner in Los Angeles, the company quickly gained recognition for being the first to introduce an all-leather tennis shoe, the K-Swiss "Classic." Originally focusing on tennis shoes, K-Swiss has since expanded its line to include a variety of athletic and lifestyle footwear, catering to both athletes and casual wear consumers. Through strategic partnerships, endorsements, and innovative marketing, K-Swiss has established itself as a prominent brand in the athletic footwear industry.