Fenty
Fenty is a fashion and beauty brand founded by the internationally renowned musician and entrepreneur Rihanna in 2017. The company's beauty division, Fenty Beauty, quickly gained acclaim for its inclusive range of skin tones, offering 40 different shades of foundation upon launch. This emphasis on diversity set a new standard in the cosmetics industry. Fenty later expanded into skincare with Fenty Skin in 2020, delivering products designed to be effective for all skin types and tones. The brand also ventured into high-fashion with a partnership with LVMH, launching luxury apparel and accessories. Fenty's innovative approach and commitment to inclusivity have solidified its position as a trailblazer in both the beauty and fashion industries.
