Brrrn
Brrrn is a fitness company known for introducing the first cool temperature workout concept to the fitness industry. It was founded in 2018 by Jimmy T. Martin and Johnny Adamic in New York City, based on the premise that cooler training environments can enhance workout performance, increase calories burned, and improve recovery time. Brrrn offers a variety of workout classes, including slide board training, battle ropes, and bodyweight exercises, all conducted in a studio environment maintained at a cool 50-60 degrees Fahrenheit. The company emphasizes the benefits of cold for both physical and mental health, standing out in the fitness market for its innovative approach to exercise.