Edible Arrangements
Edible Arrangements is a U.S.-based franchising business specializing in fresh fruit arrangements, melding the concept of fruit baskets with design inspired by the floral business. The company also offers a variety of specialty fruit gift items, including gift boxes featuring premium chocolate dipped fruit, and fresh fruit-to-go products. Founded in 1999 by Tariq Farid, the company has grown from a single storefront in East Haven, Connecticut, to a global enterprise with over 1,200 stores worldwide. Edible Arrangements has carved out a niche in the gift industry with its health-conscious and visually appealing products, capitalizing on trends towards healthier eating. The company's success is attributed to its innovative business model, which combines the appeal of fresh fruit with the convenience and delivery service akin to flower delivery.