Proactiv
Proactiv is an American company specializing in skincare products, particularly known for its three-step acne treatment kits. The company was founded in 1995 by Drs. Katie Rodan and Kathy Fields with the goal of providing a comprehensive, over-the-counter solution for acne, which combines cleanser, toner, and treatment cream containing benzoyl peroxide and other ingredients. Proactiv has marketed its products through direct response television commercials, infomercials, and through endorsements with celebrities and influencers. Over the years, it has expanded its product line to include a range of skincare items beyond acne treatment, positioning itself as a leader in the dermatological product industry.
