Hoka One One
Hoka One One, commonly referred to as HOKA, is an athletic shoe company known for its innovative and high-performance footwear designed for running and other athletic activities. Founded in 2009 by Frenchmen Nicolas Mermoud and Jean-Luc Diard, HOKA initially focused on producing shoes with oversized soles, providing enhanced cushioning and stability. The company's products are well-regarded for their lightweight construction and maximalist designs, catering to both elite athletes and everyday runners. Over the years, HOKA has expanded its product line to include various types of footwear for different sports and activities, maintaining a strong reputation for quality and performance in the athletic footwear market.