Bass Pro & Cabelas
Bass Pro Shops and Cabela's are prominent American retailers specializing in outdoor recreation merchandise, including hunting, fishing, camping, and related gear. Bass Pro Shops was founded in 1972 by Johnny Morris in Springfield, Missouri, initially functioning as a fishing tackle operation within his father's liquor store. Cabela's was established in 1961 by Dick Cabela in Chappell, Nebraska, starting as a direct-mail business for fishing flies. In 2017, Bass Pro Shops acquired Cabela's, consolidating their market presence and enhancing their extensive network of retail stores, online services, and catalogs. The combined entity continues to be a leading force in the outdoor retail industry, emphasizing a broad array of products and immersive shopping experiences.
