Barstool
Barstool Sports is a digital media company that produces content focused on sports and pop culture. Founded in 2003 by David Portnoy in Milton, Massachusetts, the company began as a print publication distributing gambling advertisements and sports predictions. It transitioned to an online platform in 2007, allowing for rapid expansion and a diversified content portfolio that includes blogs, podcasts, and video series. Barstool Sports is known for its irreverent and often controversial style, appealing to a predominantly young, male audience. The company has seen significant growth and investment, notably from The Chernin Group in 2016 and Penn National Gaming in 2020, which acquired a substantial stake in the business.
