Quicken Loans
Quicken Loans is a prominent mortgage lending company based in the United States, renowned for providing home loans and refinancing options. Established in 1985 as Rock Financial by Dan Gilbert, the company transitioned to an online platform in the late 1990s, becoming one of the first mortgage lenders to embrace digital innovation. In 1999, it was acquired by Intuit Inc. and rebranded as Quicken Loans. The company later regained independence through a buyout by Gilbert and other investors. Quicken Loans has grown to become America's largest mortgage lender, known for its technology-driven services, including the widely recognized Rocket Mortgage platform, which streamlines the mortgage application process.